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Title: Social marketing of insecticide-treated bednets: the case for Pakistan
Author(s): S. Qazi1 and B.T. Shaikh
Source: Eastern Mediterranean Health Journal, 2007, Vol. 13, No. 2,, 449

Abstract: With an estimated half a million cases of malaria annually in Pakistan, and drug resistant cases on the increase, more practical preventive measures such as insecticide-treated bednets are essential. Social marketing through commercial channels has become an important cost-effective means to deliver health products and services to low income people and to motivate them to use these services. It has been demonstrated that social marketing of insecticide-treated bednets has saved the lives of millions of people in malaria-endemic regions at a cost as low as US$ 2 per person. Social marketing could be an effective strategy for getting insecticide-treated nets to poor communities in Pakistan who are most vulnerable to malaria...

Addresses: Health Systems Division, Department of Community Health Sciences, Aga Khan University, Karachi, Pakistan..

FullText: Click Here to access the full text
Country Code: EG

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